The platform is rolling out a updated setting that permits them to reduce the quantity of AI-made videos appearing in their streams. This initiative comes as the service disclosed that it now features over 1 billion AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a full-scale release. This shift comes amid a increase in AI content, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this material is considered “AI slop”, a label for inferior, bulk-generated content that is often illogical or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, from digital art to informative clips, and we aim to offer the community the option to adjust the amount of that, depending on their own choices,” commented a company executive.
Scale of AI Content
The platform announced that there are currently 1.3bn videos on its app tagged as AI-generated. In total, in excess of 100 mn media items are added to the platform every day, making clips made by AI a relatively small portion of its complete catalog.
How to Adjust Settings
Users will be able to decrease or raise the volume of AI-generated videos they view by using the topic control option in the app and selecting AI-made media. Other topics that can already be adjusted under the setting encompass politics, style, aesthetics, and dance.
Platform Guidelines
The platform’s policies oblige users to label “realistic” AI-generated content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its terms of service.
In addition, the service will from now on add an artificially created label to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This step is designed to deter users from attempting to circumvent the disclosure requirement.
Educational Initiatives
TikTok is also establishing a $2m AI literacy fund for experts and institutions to develop learning resources about responsible artificial intelligence. This program will support educational bodies dedicated to training programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, amid discussion over proposals to lay off numerous content moderators in the UK. TikTok is set to cut a significant number of roles in its trust and safety department in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A trust and safety lead clarified that people-led review would continue to be important, but automated tools can protect employees by eliminating the most graphic content before it has to be seen by humans. TikTok reported a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
